Avinash Kaushik

Avinash Kaushik
Occupation Author, Analytics Expert
Website
kaushik.net/avinash

Avinash Kaushik is an entrepreneur, author and public speaker.

In his writing and speaking Kaushik has championed the principle of aggregation of marginal gains, and encouraged the pursuit of simplifying perceived complexity in the field of data analytics.[1][2]

Kaushik is on the Advisory Board of University of Toronto Rotman School of Management's program on CRM Excellence[3] as well as on the Advisory Board of University of California at Irvine's program on Web Intelligence.[4] He is also an Associate Instructor at the University of British Columbia for the Web Analytics program.[5]

Kaushik has delivered keynotes at conferences such as The Art of Marketing,[6] eMetrics Marketing Optimization Summit,[7] CMA Next,[8] and JMP Innovators Summit.[9]

Kaushik received the 2009 Harry V Roberts Statistical Advocate of the Year award from the American Statistical Association [10] and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.[11]

Contents

Business ventures

Market Motive Inc

In 2008, Kaushik co-founded Market Motive Inc., which provides online education and certification in six Internet disciplines such as Search Engine Optimization, Paid Search Advertising, Social Media, Web Analytics, Conversion & Public Relations.[12]

Books

Blog

Kaushik's blog[16] is ranked in the AdAge Power 150 as #40 marketing blog out of 1,120 tracked.[17]

References

  1. ^ "Most Websites Suck". Financial Post. 2010. http://www.financialpost.com/Most+websites+suck/3956144/story.html. Retrieved Dec 14, 2010. 
  2. ^ "Data give miners the shaft". The Globe And Mail. 2007. http://www.theglobeandmail.com/news/technology/article125092.ece. Retrieved Dec 14, 2010. 
  3. ^ "Rotman Centre for CRM Excellence Advisory Board". Rotman Executive Programs Center For CRM Excellence. 2010. http://www.rotmancrm.com/about/AdvisoryBoard.aspx. Retrieved Nov 27, 2010. 
  4. ^ "Web Intelligence Certificate". UCIrvine Extension. 2008. http://unex.uci.edu/certificates/it/web_intel. Retrieved Nov 27, 2010. 
  5. ^ "UBC Award of Achievement in Web Analytics - Instructors". The University of British Columbia. 2006. http://www.tech.ubc.ca/webanalytics/instructors.html. Retrieved Nov 27, 2010. 
  6. ^ "2010 Keynote Speakers, Avinash Kaushik". 2010-09-30. http://www.theartofmarketing.ca/speakers/view/6/avinash-kaushik. Retrieved Nov 24, 2010. 
  7. ^ "Keynotes - eMetrics Marketing Optimization Summit - San Jose California 2010". 2010-05-04. http://www.emetrics.org/sanjose/2010/tracks/keynotes.php. Retrieved Nov 27, 2010. 
  8. ^ "CMA Next:2010 Keynote Speakers". 2010-05-26. http://www.the-cma.org/convention/?WCE=C=47. Retrieved Nov 24, 2010. 
  9. ^ "JMP Innovators Summit, Plenary Session 1". 2008-09-24. http://www.jmp.com/about/events/summit2008/speakers.shtml#plenary1. Retrieved Nov 24, 2010. 
  10. ^ "American Statistical Association 2009 Statistical Advocate of the Year Award Ceremony". American Statistical Association Chicago Chapter. 2009. http://www.chicagoasa.org/Workshops/e051509.htm. Retrieved Aug 15, 2010. 
  11. ^ "Awards for Excellence 2011: Recipients - Web Analytics Association". Web Analytics Association. 2011. http://www.webanalyticsassociation.org/?page=awards2011. Retrieved Mar 20, 2011. 
  12. ^ Michael Stebbins (2008). "About Market Motive". www.marketmotive.com. http://www.marketmotive.com/about. Retrieved Aug 15, 2010. 
  13. ^ Avinash Kaushik (2007). "Web Analytics: An Hour A Day". www.webanalyticshour.com. http://webanalyticshour.com. Retrieved Aug 15, 2010. 
  14. ^ "Web Analytics 2.0". www.webanalytics20.com. 2009. http://www.webanalytics20.com. Retrieved Nov 24, 2010. 
  15. ^ Lou Dubois (2010). "11 Best Web Analytics Tools". Inc. Magazine. http://www.inc.com/guides/12/2010/11-best-web-analytics-tools.html. Retrieved Jan 10, 2011. 
  16. ^ "Occam's Razor By Avinash Kaushik". http://www.kaushik.net/avinash/. 
  17. ^ Todd Andrlik; Charlie Moran. "AdAge Power 150: A Daily Ranking of Marketing Blogs". Advertising Age Magazine (Crain Communications). http://adage.com/power150/. Retrieved 21 Dec 2010. "#1: Exact number tracked and their rankings are updated daily)" 

External links